Sellers: Find Out Why A la Carte's Listings
Sell 31% Faster and For 3% More...

STEP #1 - HOME PREPARATION (aka "STAGING")

We have been professionally trained and certified to prepare a home to maximize showing effectiveness. This step is one that is most often missed by most home sellers. We know, and will tell you, what buyers are looking for. We will make recommendations regarding furniture placement, props, color changes, repairs, etc. Sometimes we will tell you NOT to repair something, to leave that to negotiation. This "bonus" as part of listing your home, has proven to net sellers considerably more money. To request your FREE market analysis and learn more about "staging" your home, click here now!

STEP #2 - COMPETITIVE MARKET ANALYSIS

We look at the competitive market analysis to determine a proper asking price, based on current solds, pending sales, expired and withdrawn listings, current active listings, and number of days houses have sat on the market. Also, to strategically differentiate your house from competing houses, we sometimes suggest a visit to nearby active listings so that we know how to distinguish and highlight your features against your competition!
To request your FREE competitive market Analysis, click here now!

STEP #3 - SET THE RIGHT PRICE

This is one of the most critical pieces of the puzzle. Of course, you want to net the most from your house - that is our goal as well.

This graph illustrates the effect of over-pricing on time and selling price. In this example, a property is priced above its market value and does not sell in the beginning; consequently the seller reduces the price in an effort to promote a faster sale. As more time goes by, the seller continues to reduce the price of the property until it sells much later, at a price considerably below market value. Statistically a listing gets "stale" after 3 weeks and the first offer is often the best offer.

This chart points out the importance of pricing your property realistically from the beginning in order to ensure the quickest sale at the highest selling price. To request your FREE competitive market analysis, and start pricing your home, click here now!

STEP #4 - TARGETED 360-DEGREE MARKETING

There is a multitude of marketing steps that go into motion as soon as you list your house. Did you know how critical it is to choose the right words in flyers, ads, MLS remarks, for example, to capture the right audience? Also, a KEY component to our marketing success is Technology. We have spent time and many dollars to capitalize on this very necessary exposure to the public. With 8 domain names and a web developer who works constantly to make sure our sites are seen, we have embraced the technology tool completely! For more information on our complete 360-Degree Marketing, see below.

Before reading about 360 Degree Marketing below,
make sure you have read about the
Four Critical Steps to Selling a Home! (Above)

We learned that combining all marketing elements yielded the best results and now utilize all available resources for every property. We also offer our customers some optional marketing tools which address specific needs. For a description of marketing tools, read below.

	Home Preparation (aka Staging) Available after listing. SEE STEP #1 Above.*
	Setting the Right Price based on In-Depth Market Analysis SEE STEPS #2 and #3 Above.
	Market Exposure With 6 domain names, our websites are searched more, and our Realtors strive to sell each others' listings. Our support staff is the best in the industry (we've been told)!
	Global Exposure on the Internet! Because we have invested heavily in technology and have highly viewed websites, people around the world can view pictures and obtain information about your home on our websites, all the real estate listing services, and over 500 different Richmond agent websites! The Internet is the best way to maximize your property's exposure which will be seen by 1000's of people each week!
	Virtual Tour or Multiple Photo Tour A full motion virtual tour of your home is offered on Realtor.com, Remax.com, AnneSellsRichmond.com, BuyRichmondHomes.com, and HomeScenes.com, to name a few. Buyers can "preview" your home and get a feel for its amenities, characteristics, and curb appeal.
	Multiple Signage Prominent yard posts and multiple directionals will be placed (where allowed) to draw traffic to your house.
	800 Number Marketing Our 800 number recorded message attracts additional traffic flow and immediately notifies us via text when someone calls on your sign.
	Automated Home Feedback System Every time a Realtor enters your home, we receive notification through the electronic lockbox placed on our door. An email with your property details and a questionnaire is sent up to 3 times requesting feedback. Responses and statistics are sent directly to you via email. Through focused feedback questions, we can learn if the property is perceived to be "at or above market value" or if there are features which are objections we can immediately address.
Central Virginia Regional Multiple Listing Service	Multiple Listing Service This is the #1 Multiple Listing Service used by close to 6000 Central Virginia agents searching for their clients. This service gives your property maximum exposure.
	Romancing the Home CD Anne Batte gives you this CD to play during showings because it sublimally makes people feel at home.
Richmond Association of Realtors Greater Richmond Chamber of Commerce Virginia Museum and Science Museum Board Events Richmond Home Builders Association Virginia Adventure Club	Networking within Association Meetings Membership in these key organizations provides important opportunities to network and promote our websites where your property is featured.
	Established as Relocation Specialists. We offer you a breadth of services to help you relocate to Richmond! The Greater Richmond Chamber of Commerce, and other associations, recommend our services to prospective buyers who are moving to Richmond and we use this opportunity to promote our listings!
	Canvas Calling Many times your neighbors are the best resource for potential buyers of your home. We notify them that your house is on the market and ask them if they know of any interested family, friends, or associates who may be buyer prospects.
	Flyer and Flyer Holder We create an attractive and informative color flyer to display inside and outside the house. Information on your home will be readily accessible to agents previewing your property and to all interested drive-by traffic.
E-Flyers and Outside Flyers… Community Information…School Information… Loan Advisor for Buyers… Property Disclosure… Utility Bills… Survey… Carpet or Floor Samples (if necessary)	Customized Home Marketing Presentation Any prospect who enters your home will be offered a plethora of information which may assist the buyer in making a decision about your house.
	Television Advertising Your home may be placed on the highly successful Ad Channel where over 1 million people each day can preview it.
	Featured Listing on Realtor.com!
	Richmond Times Dispatch and Real Estate Guides We advertise regularly in several different publications to promote properties. Your property will be prominently featured.
	Your Home Featured in Wednesday's Electronic Newsletter An electronic newsletter is generated to an extensive database of email prospects who are interested in news and new properties!
	Exposure through Speaking Engagements Whether it is for special functions, churches, universities, workplace luncheons, we love to use speaking engagements as a way to promote our listings!
	Lockbox for Maximum Exposure This device makes showing a home to a potential buyer convenient, without compromising security to the homeowner. Any time an agent enters your home, the event will be logged into our computer system which we access to solicit feedback about your home.
	We structure the Contract and Negotiation to represent your interests. Negotiations and Contracts can be structured in many different ways. Our strength is in positioning the transaction to net you the most from the agreement.
	Assistance with Relocation Whether you are staying in Richmond or moving to another area of the country, we can help. With our broad networking ability we are able to retrieve information from anywhere in the nation.
	Concierge Services for Luxury Homes
	Special Renowned Properties search engine listing if valued at $750,000 or more!
	Unique Homes Magazine Listing and Listing on UniqueHomes.com!
	DuPont Registry Magazine Listing and Listing on DuPontRegistry.com!

	Listing in the Wall Street Journal We can reach nearly 2.1 Million subscribers, people with the means and motivation to purchase luxury properties!